The Uk government, like many others has come up against some serious issues in recent years and faced a lot of flack from the British public. In light if the economic downturn, that still threatens countries worldwide, it was good to see the recent report by the UK governments behavioural health unit (also known as the ‘Nudge Unit’) with regards to electronic cigarettes.

It is no surprise smoking related deaths are high, even if you don’t smoke you have been at risk, especially before the indoor smoking ban came into play. The response by the Cabinet Office behavioural team was refreshing in their recent statement, they have seen the benefit of e cigarettes, as was seen in this E-Lites review recently, and are at least trying to find an alternative campaign away from the “quit or die” approach that had little effect.

With 8 million adults smoking in the UK the cost to the National Health Service is reaching £2.5 billion every year! Not only has action got to be taken now to reduce deaths but the strain that is put on the health service needs to be brought under control. As of yet e cigarettes cannot make any health claims, which is one of the reasons they can be sold freely in the UK. There are still tests that need to be carried out though but once these are complete and as long as the results are positive it might not be long before we see the product on shelves as an alternative to tobacco cigarettes.

If only other countries could adopt a different approach and take these alternative smoking devices seriously, maybe they could make a real difference.